Viral marketing is a vitally important part of any online marketing campaign strategy that is used to create residual income online. Viral marketing is not the objective itself.  Rather,  the main objective of an e-mail campaign is to create awareness of you and your online business.

One result of this type of marketing is the inevitable branding that comes to you after a well crafted campaign is completed.  In order to achieve greater branding success you should compose your message or offer in a way that it encourages your readers to  pass them along to others.

Producing a message with a quality offer or an incentive for pass-along is what viral marketing is all about.  However, merely suggesting that e-mail readers  forward your message to their friends and relatives is not viral marketing.  A message at the bottom of your e-mail that reads “Feel free to forward this message to a friend” is nowhere close to viral marketing at its best.  It gets better though.  Let’s read on.

 If something worthy of sharing, such as a valuable discount, vital information, additional entries into a sweepstakes, an added discount or premium service, a joke/cartoon, or a hilarious video, is included in the e-mail, viral marketing  will happen naturally and quite successfully, allowing you to create residual income in the process.

The objective of course, is that your message must be perceived as having value.  That is the key.  Relevant or timely information, research, or studies are all good examples of email content that might be viewed as valuable pass-along material. Interactive content like a quiz or text can inspire forwarding, especially if it is fun. 

Personality tests, fitness quizzes, or compatibility questionnaires are all things that have been passed on by many people since the advent of e-mail. Why? Because they are entertaining and entertainment has value to most people.    

 A multimedia experience is also a particularly good way to achieve some pass-along. Someone is always going to be interested enough to share the benefits. These types of email content will naturally cost more,  but the messages have a great appeal and rich media has the advantage of being new.  

 The technology factor alone is often enough for the message to be perceived as valuable.  As long as you can promote your website or affiliate link in this type of email, you will find it easier to create residual income online.

 

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Anthony Chambers is an online marketer and expert writer with many articles online.   If you found this article useful, then see my highest recommendation below for automating your list-building online starting today.